A premium complete dry dog food developed to meet the dietary requirements of medium breed (11 - 25kg) dogs aged 7 years and above. Highly digestible ingredients to support digestion & health.

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life Medium Senior provides your senior dog with optimal all round care. As your dog gets older, you will notice that they become a little calmer, their metabolism begins to slow down and their daily energy requirement decreases. You may find that your dog loses muscle mass while gaining fatty tissue because they are not moving around so much. As your dog is eating less food, this can cause dry skin and dull fur due to vitamin and nutrient deficiencies.

Concept for Life Medium Senior is tailored, premium nutrition based on the individual dietary requirements of medium-sized, senior breeds of dog.

• Promotes vitality:
• The special composition of nutrients, vitamins and essential fatty acids can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants in aronia berries, green tea and hops all help to protect cells against ageing and let your dog grow old gracefully.
• Ideal weight maintenance:
  The adjusted fat content can help your dog to maintain its ideal weight. L-carnitine can also help activate the body’s own fat reserves.
• Joint & cartilage protection:
  The formula contains a special mix of nutrients including the cartilage components glucosamine and chondroitin sulphate. Vitamin C can also support the formation of collagen which is important for the cartilage function in older dogs of medium size breeds.
• Supports kidney function:
  The adjusted phosphorus and sodium content means that your senior dog’s kidneys are less stressed.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar.
• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Shiny fur and healthy skin:
  The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, help to promote glossy fur and supple skin.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate
• Free from wheat and soya

Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. The variety Medium Senior provides your medium-sized senior dog with a balanced nutrition. The nutritional composition and special antioxidant complex have been formulated to meet your senior dog’s specific requirements and to promote vitality, all-round health and well-being.

The adapted energy content in Concept for Life Medium Senior helps your senior medium breed dog to age gracefully. The special composition of nutrients and vitamins, as well as the antioxidants in aronia berries, green tea and hops, can help to counteract the first signs of ageing and keep your senior dog more lively and active. The antioxidants all help to protect cells against ageing. The special FORMULA X actively supports life-long health and can help to keep your senior dog in good shape. Concept for Life contains lots of fresh meat with an adjusted fat content, which is combined with L-carnitine to help older dogs to maintain their ideal weight. The added functional ingredients create a balanced mix of premium nutrients, so the resulting kibble is easy to digest and well accepted.

This tasty kibble also contains a special vitamin-B-complex which, in combination with copper, organically-bound zinc, as well as high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin. The Stay-Clean™ complex with highly soluble vitamin C reduces the formation of bacterial plaque and dental tartar.

Concept for Life – tailored nutrition for your pet.

Concept for Life Medium Senior is a premium, complete dry food for medium-sized senior dogs (aged 7 years and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.