Concept for Life Beauty Adult
400g
Delicious dry cat food made with fresh meat. The kibble is rich omega 3 & omega 6 fatty acids, biotin and zinc for supple skin and shiny fur. It supports natural coat pigmentation and is anti-hairball.for further information...
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Subscribe & SaveHow does it work?
- Free delivery from £45
- Receive regular deliveries with flexible adjustment of delivery intervals
- Cancel at any time, with no prior notice or additional costs
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Delivery time information
Deliveries take place within 1-3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
All prices include tax.Additional shipping costs may apply.
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Concept for Life Beauty Adult
400g
Was £4.29
£3.86
£9.65 / kg
Product description
Delicious dry cat food made with fresh meat. The kibble is rich omega 3 & omega 6 fatty acids, biotin and zinc for supple skin and shiny fur. It supports natural coat pigmentation and is anti-hairball.
Concept for Life Beauty Adult complete dry food at a glance:
- Complete dry food: Tailored nutrition for adult cats 1 year and over
- Supports natural beauty and colour of the fur: Seaweed meal can aid the natural pigmentation
- Healthy skin and glossy coat: The vitamin B complex combined with copper and organically bound zinc as well as omega 3 and omega 6 fatty acids and biotin help to support healthy skin and fur
- Anti-Hairball: Plant fibres from psyllium, dried beet pulp and lignocellulose can help to minimise hairball formation and encourage a gentle, natural expulsion of swallowed hair
- Healthy urinary tract: The addition of DL-methionine helps to reduce the urinary pH and keep the urinary tract healthy
- Well accepted: Easy to digest protein combined with rice ensures this food is well accepted. Plant fibre and roughage from linseed, dried beet pulp and psyllium husks encourage a balanced gut flora and a healthy digestion
- Dental health: The Stay-Clean™ complex with soluble vitamin C reduces plaque and dental tartar formation
- Rice is an easily digested source of carbohydrate. Does not contain wheat, corn or soya
Concept for Life – top-quality tailored nutrition for your cat
- Scientifically based nutritional concept that focuses on your cat's individual well-being and dietary requirements at all life stages
- Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility and compatability
- The special FORMULA X actively supports life-long health and allows for maximum functionality
- Species and need-based nutrient composition for optimal all-round care
- Tasty recipe with fresh meat
Have you heard about Concept for Life wet cat food?

Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.
Concept for Life – tailored nutrition for your pet
Ingredients
Concept for Life Beauty is a complete dry food for adult cats.
Ingredients:
36.3% chicken protein (partly dried and hydrolysed), 23.7% rice hydrolysed), 23.7% rice, 14% fresh chicken meat, poultry fat, 3.8% lignocellulose, 3.5% dried beet pulp, 2% linseed, 1.1% salmon oil, brewer's yeast (dried), 0.7% sunflower oil, sodium chloride, potassium chloride, egg (dried), 0.2% borage oil, 0.2% chicory inulin, 0.1% algae meal (rich in DHA), 0.1% psyllium husks, 0.02% yucca schidigera (dried).
Additives per kg:
Nutritional additives:
Vitamin A 16000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 350mg, vitamin B1 40mg, vitamin B2 40mg, vitamin B6/pyridoxine hydrochloride 60mg, vitamin B12 60mcg, niacin 350mg, calcium D-pantothenate 120mg, folic acid 12.0mg, biotin 2200mcg, choline chloride 3300mg, taurine 2500mg, DL-methionine (technically pure) 3000mg, copper (copper(II) sulphate pentahydrate) 15mg, zinc (zinc sulphate, monohydrate) 120mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.5mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.
Ingredients:
36.3% chicken protein (partly dried and hydrolysed), 23.7% rice hydrolysed), 23.7% rice, 14% fresh chicken meat, poultry fat, 3.8% lignocellulose, 3.5% dried beet pulp, 2% linseed, 1.1% salmon oil, brewer's yeast (dried), 0.7% sunflower oil, sodium chloride, potassium chloride, egg (dried), 0.2% borage oil, 0.2% chicory inulin, 0.1% algae meal (rich in DHA), 0.1% psyllium husks, 0.02% yucca schidigera (dried).
Additives per kg:
Nutritional additives:
Vitamin A 16000 IU, vitamin D3 1600 IU, vitamin E 400 IU, vitamin C 350mg, vitamin B1 40mg, vitamin B2 40mg, vitamin B6/pyridoxine hydrochloride 60mg, vitamin B12 60mcg, niacin 350mg, calcium D-pantothenate 120mg, folic acid 12.0mg, biotin 2200mcg, choline chloride 3300mg, taurine 2500mg, DL-methionine (technically pure) 3000mg, copper (copper(II) sulphate pentahydrate) 15mg, zinc (zinc sulphate, monohydrate) 120mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.5mg, selenium (sodium selenite) 0.4mg.
Technological additives:
Antioxidant.
Analytical constituents
protein | 32.0 % |
fat | 22.0 % |
fibre | 4.0 % |
ash | 7.0 % |
calcium | 1.28 % |
phosphorus | 1.0 % |
magnesium | 0.09 % |
potassium | 0.82 % |
sodium | 0.45 % |
omega-3 fats | 1.33 % |
omega-6 fats | 4.66 % |
eicosapentaenoic acid | 1.85 g/kg |
docosahexaenoic acid | 1.54 g/kg |
Feeding guide
Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water. Store the food in a cool, dry place.
* Also suitable for neutered cats
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water. Store the food in a cool, dry place.
* Also suitable for neutered cats
Energy per kg:
ME (FEDIAF, 2020) 17.28 MJ / 4131 kcal.
Cat’s weight | Daily amount - normal* | Daily amount - active |
2kg | 20 - 30g | 40g |
3kg | 25 - 40g | 50g |
4kg | 30 - 45g | 60g |
5kg | 40 - 55g | 70g |
6kg | 45 - 60g | 80g |
7kg | 45 - 70g | 90g |