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Concept for Life

Concept for Life
Concept for Life is tailored nutrition for your pet. It contains only wholesome ingredients and has been developed by vets. It is scientifically formulated to suit your cat's nutritional needs at all stages of its life. This unique nutritional concept helps to keep your cat healthy and happy.
18 products
18 products

Concept for Life Trial Packs

Delicious dry cat food made with wholesome ingredients. Scientifically developed to suit your cat's nutritional needs. Try now in this great-value trial pack!

Delivery in 1-3 working days
8 Varieties from
  £3.99
532610.13
All Cats (2 x 400g)
individually priced £4.38 Now£3.99 £4.99 / kg
532610.7
Outdoor Cats (2 x 400g)
individually priced £4.38 Now£3.99 £4.99 / kg
532610.16
Sterilised Cats (2 x 400g)
individually priced £3.98 Now£3.79 £4.74 / kg
532610.8
Sensitive Cats (2 x 400g)
individually priced £4.38 Now£3.99 £4.99 / kg
532610.9
Light Adult (2 x 400g)
individually priced £4.38 Now£3.99 £4.99 / kg

Adult

This premium complete dry kibble has been developed for adult cats, with a highly digestible recipe and a balanced mix of nutrients to minimise urinary stones and lower the incidence of hairballs.
 

Delivery in 1-3 working days
4 Varieties from
  £2.19
519074.6
400g
£2.19 £5.48 / kg
519074.1
3kg
£12.99 £4.33 / kg
519074.2
10kg
£33.49 £3.35 / kg
519074.5
Multibuy: 2 x 10kg
individually priced £66.98 Now£65.49 £3.27 / kg

Breed Nutrition: for specific breeds of adult cats

Support your Maine Coon’s health from the age of 15 months with this dry food, specially formulated to provide your cat with everything it needs and with optimised size to make your cat chew.

Delivery in 1-3 working days
4 Varieties from
  £2.19
522830.0
400g
£2.19 £5.48 / kg
522830.1
3kg
£13.99 £4.66 / kg
522830.2
10kg
£35.49 £3.55 / kg
522830.3
Multibuy: 2 x 10kg
individually priced £70.98 Now£69.49 £3.47 / kg

This premium complete dry food has been developed for Maine Coon kittens aged between 4 and 15 months. Contains a vitamin and antioxidant complex and prebiotics to support healthy development.
 

Delivery in 1-3 working days
4 Varieties from
  £2.19
704685.2
400g
£2.19 £5.48 / kg
704685.1
3kg
£13.99 £4.66 / kg
704685.3
10kg
£35.79 £3.58 / kg
704685.4
Multibuy: 2 x 10kg
individually priced £71.58 Now£69.49 £3.47 / kg

Wholesome, balanced nutrition for British Shorthairs, with a specially formulated recipe designed to support this breed's overall good health, appearance and dental hygiene.

Delivery in 1-3 working days
3 Varieties from
  £2.19
522834.0
400g
£2.19 £5.48 / kg
522834.1
3kg
£13.79 £4.60 / kg
522834.2
Multibuy: 3 x 3kg
individually priced £41.37 Now£33.79 £3.75 / kg

This complete dry food has been developed to meet the precise demands of fully grown Persian cats, with a balanced nutrient mix to support overall well-being and anti-hairball function.
 

Delivery in 1-3 working days
2 Varieties from
  £13.79
851013.1
3kg
£13.79 £4.60 / kg
851013.2
Multibuy: 3 x 3kg
individually priced £41.37 Now£33.79 £3.75 / kg

Senior: For older cats 10+ years

Premium kibble for your senior cat over the age of 10, made using the finest combination of ingredients to support life-long health and wellbeing, as well as a great appearance.

Delivery in 1-3 working days
3 Varieties from
  £2.19
518972.3
400g
£2.19 £5.48 / kg
518972.1
3kg
£13.79 £4.60 / kg
518972.2
Multibuy: 3 x 3kg
individually priced £41.37 Now£39.49 £4.39 / kg

Indoor: for cats that stay mainly indoors

Any adult house cat can benefit from this wholesome kibble, with tailored calorie and fat contents combined with beneficial L-carnitine, helping your cat achieve a healthier bodyweight.

Delivery in 1-3 working days
4 Varieties from
  £2.19
519076.3
400g
£2.19 £5.48 / kg
519076.1
3kg
£12.99 £4.33 / kg
519076.4
10kg
£34.49 £3.45 / kg
519076.5
Multibuy: 2 x 10kg
individually priced £68.98 Now£68.49 £3.42 / kg

Outdoor: for cats that are mainly outdoors

Premium complete dry food for fully grown outdoor cats who require a high-calorie diet containing plenty of protein and healthy fats. Antioxidants and vitamins promote a strong immune system.
 

Delivery in 1-3 working days
2 Varieties from
  £2.19
519077.3
400g
£2.19 £5.48 / kg
519077.1
3kg
£12.99 £4.33 / kg

Specialised Nutrition: For special dietary needs

A complete dry food for cats with sensitive digestion, aged 1 year and over. Made with a single source of animal protein and digestible rice, designed to keep the digestive system healthy.

Delivery in 1-3 working days
4 Varieties from
  £2.19
519080.3
400g
£2.19 £5.48 / kg
519080.1
3kg
£12.99 £4.33 / kg
519080.4
10kg
£34.79 £3.48 / kg
519080.5
Multibuy: 2 x 10kg
individually priced £69.58 Now£68.99 £3.45 / kg

If your cat has a tendency to put on weight, the key could be feeding it this low-calorie, complete dry food full of protein & enriched with L-carnitine, to boost weight loss and keep muscles strong!

Delivery in 1-3 working days
3 Varieties from
  £2.19
519079.3
400g
£2.19 £5.48 / kg
519079.1
3kg
£12.99 £4.33 / kg
519079.2
Multibuy: 3 x 3kg
individually priced £38.97 Now£33.79 £3.75 / kg

A complete dry food for adult cats formulated to help improve dental hygiene. With selected ingredients and a kibble shaped to encourage chewing, it also supports urinary tract health. With taurine.

Delivery in 1-3 working days
3 Varieties from
  £2.19
1013578.1
400g
£2.19 £5.48 / kg
1013578.2
3kg
£13.79 £4.60 / kg
1013578.0
Multibuy: 3 x 3kg
individually priced £41.37 Now£34.79 £3.87 / kg

Your cat's needs will change if it has been sterilised. This complete kibble meets metabolic and nutritional requirements, containing optimum levels of energy and protein to keep your cat healthy.

Delivery in 1-3 working days
4 Varieties from
  £1.99
519078.4
400g
£1.99 £4.98 / kg
519078.1
3kg
£13.79 £4.60 / kg
519078.2
10kg
£34.49 £3.45 / kg
519078.3
Multibuy: 2 x 10kg
individually priced £68.98 Now£68.49 £3.42 / kg

Complete dry kibble with a vitamin B complex and enriched with omega-3 & 6 fatty acids to contribute to skin and fur health and appearance. Helps to minimise hair-balls, with easily digestible rice.
 

Delivery in 1-3 working days
3 Varieties from
  £2.19
649221.0
400g
£2.19 £5.48 / kg
649221.1
3kg
£13.79 £4.60 / kg
649221.2
Multibuy: 3 x 3kg
individually priced £41.37 Now£33.79 £3.75 / kg

Kitten

This premium complete dry kibble has been developed for pregnant/lactating cats as well as growing kittens, with a highly digestible recipe to promote healthy, steady growth and development.
 

Delivery in 1-3 working days
4 Varieties from
  £2.19
519073.1
3kg
£12.99 £4.33 / kg
519073.6
10kg
£33.49 £3.35 / kg
519073.7
Multibuy: 2 x 10kg
individually priced £66.98 Now£65.49 £3.27 / kg
519073.3
400g
Sold out
£2.19 £5.48 / kg
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This premium complete dry food has been developed for Maine Coon kittens aged between 4 and 15 months. Contains a vitamin and antioxidant complex and prebiotics to support healthy development.
 

Delivery in 1-3 working days
4 Varieties from
  £2.19
704685.2
400g
£2.19 £5.48 / kg
704685.1
3kg
£13.99 £4.66 / kg
704685.3
10kg
£35.79 £3.58 / kg
704685.4
Multibuy: 2 x 10kg
individually priced £71.58 Now£69.49 £3.47 / kg

Complete cat food for pregnant & lactating cat mums and kittens aged 6 weeks-4 months. This small kibble dry food has an increased energy content and colostrum to support the body's natural defences.

Delivery in 1-3 working days
1 Varieties from
  £2.19
983461.1
400g
£2.19 £5.48 / kg

Top offers

A range of delicious kibble in a selection of wholesome and nutrient-rich varieties tailored to meet the unique needs of cats at various stages throughout their life, to cope with various needs.

Delivery in 1-3 working days
10 Varieties from
  £65.49
532557.0
All Cats (2 x 10kg)
individually priced £66.98 Now£65.49 £3.27 / kg
532557.2
Maine Coon (2 x 10kg)
individually priced £70.98 Now£69.49 £3.47 / kg
532557.23
British Shorthair (3 x 3kg)
individually priced £41.37 Now£33.79 £3.75 / kg
532557.16
Indoor Cats (2 x 10kg)
individually priced £68.98 Now£67.99 £3.40 / kg
532557.1
Sterilised Cats - Chicken (2 x 10kg)
individually priced £68.98 Now£67.99 £3.40 / kg

All prices include tax. , Additional shipping costs may apply.