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Purizon pet food, made in the UK, takes its inspiration from the natural, carnivorous diet of your pet. Purizon is a premium food made to a unique recipe with 70% meat and fish. It is also completely grain-free. Instead of grains or rice, Purizon chooses to use top-quality fruit, vegetables and herbs. Careful and gentle preparation protects the vital nutrients and preserves the authentic, natural flavours.