Concept for Life German Shepherd Adult
12kg
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.for further information...
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£43.99
£3.67 / kg
Subscribe & SaveHow does it work?
- Free delivery from £45
- Receive regular deliveries with flexible adjustment of delivery intervals
- Cancel at any time, with no prior notice or additional costs
Delivery in 1-3 working days More
Delivery time information
Deliveries take place within 1-3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
All prices include tax.Additional shipping costs may apply.
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Product description
Concept for Life German Shepherd Adult - an optimally balanced, scientifically based diet that is specially tailored to the particular needs of German Shepherds.


- Digestive safety
Precisely balanced plant fibres such as psyllium and dried beet pulp support digestion and promote stable intestinal flora.
- Cartilage & Joints
With glucosamine and chondroitin sulphate.
- Skin & Hair
With omega-3 and -6 fatty acids from high-quality oils and a special vitamin B complex.
- Optimum nutrient balance
High-quality proteins, L-carnitine and an adapted protein-fat ratio support strong muscles and a stable energy level.
- Strong defences
Antioxidants from green tea and marigold flowers can support cell protection, while vitamins and beta glucans contribute to the body's own defences.




Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages.
Concept for Life German Shepherd is a premium, complete dry food for adult German Shepherds is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg), 12kg and 24 kg.
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Ingredients
Concept for Life German Shepherd Adult is a complete dry food for adult dogs.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Ingredients:
Rice, poultry protein (23%, partly dried and hydrolysed), fresh chicken hydrolysed), fresh chicken meat (20%), poultry fat, dried beet pulp (3.5%), lignocellulose (2.8%), linseed (2.0%), salmon oil (0.72%), monocalcium phosphate, sunflower oil (0.5%), sodium chloride, brewer's yeast (dried), potassium chloride, chicory inulin (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), boron (0.5%). beta-glucans), borage oil (0.12%), algae meal, psyllium husks (0.1%), glucosamine from animal tissue (0.04%), chondroitin sulphate (0.02%), marigold blossom meal (0.02%, rich in lutein), green tea (0.02%, dried, rich in flavonoids).
Energy per kg
ME (FEDIAF, 2018) 16.23 MJ / 3,880 kcal
Additives per kg:
Nutritional additives:
Vitamin A 12. 000 IU, vitamin D3 1500 IU, vitamin E 300 IU, vitamin C 200mg, vitamin B1 14mg, vitamin B2 17mg, vitamin B6/pyridoxine hydrochloride 15mg, vitamin B12 180mcg, niacin 70mg, calcium D-pantothenate 45mg, folic acid 2.4mg, biotin 600mcg, choline chloride 2200mg, L-carnitine 100mg, taurine 500mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 40mg, iron (iron(II) sulphate monohydrate) 220mg, manganese (manganese(II) sulphate, monohydrate) 35mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg.
Technological additives:
Antioxidants.
Analytical constituents
protein | 24.0 % |
fat | 18.0 % |
fibre | 3.5 % |
ash | 7.2 % |
calcium | 1.2 % |
phosphorus | 0.9 % |
potassium | 0.62 % |
sodium | 0.4 % |
omega-3 fats | 1.2 % |
omega-6 fats | 3.7 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Dod's weight in kg | Daily amount in g - reduced activity | Daily amount in g - normal activity | Daily amount in g - increased activity |
22 | 250 | 290 | 340 |
24 | 265 | 305 | 365 |
26 | 280 | 325 | 385 |
28 | 300 | 345 | 410 |
30 | 315 | 365 | 430 |
32 | 330 | 380 | 450 |
34 | 345 | 400 | 470 |
38 | 375 | 435 | 515 |
40 | 390 | 450 | 535 |
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