Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.
Concept for Life – tailored nutrition for your pet.
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Premium complete dry dog food that has been formulated to match the demands of fully grown large breeds. Contains nutrients to support joint function and healthy weight management.
Premium complete dry food that has been formulated to match the dietary demands of adult dogs of medium breeds. Highly digestible ingredients to support weight maintenance and natural defences.
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Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.
Complete dry food for pregnant dogs, and young & growing puppies. Specifically developed to meet the nutritional demands of medium breeds with a highly digestible recipe, supports weight management.
Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.
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This delicious high quality complete dry dog food for small breeds aged 10 months and older has been formulated to meet their dietary demands and support vital bodily functions & promote well-being.
This premium complete dry dog food has been developed to meet the nutritional requirements of fully grown French Bulldogs. With 26% protein & L-carnitine for muscle mass, omega-3 & 6 for coat health.
High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.
This delicious complete dry dog food has been especially developed to meet the dietary requirements of Labrador Retrievers over the age of 15 months. Can support joint health and weight management.
This delicious complete dry dog food has been especially developed to match the dietary requirements of fully grown German Shepherds. Contains animal glucosamine to support mobility, and antioxidants.
Premium complete dry dog food especially developed to meet the nutritional needs of Golden Retrievers. Tailored calorie content and nutrient profile to support heart function and weight management.
This complete dry kibble for large breeds is suitable for pregnant dogs, puppies, and growing dogs. The tailored calorie content helps your pup's growth, and helps to develop a strong immune system.
A premium complete dry dog food developed to meet the dietary requirements of medium breed (11 - 25kg) dogs aged 7 years and above. Highly digestible ingredients to support digestion & health.
This premium complete dry food has been formulated to meet the nutritional demands of large breeds with digestive issues. Highly digestible ingredients, single animal protein, balanced nutrients.
Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.
Premium dry food developed for small breed adult dogs. Unique kibble size promotes dental health. Contains lamb as the single source of animal protein, which helps support sensitive digestive systems.
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This premium complete dry food for small breed dogs aged 8 and above contains a balanced nutrient mix to support vital bodily functions, promote a glossy coat, and maximise overall well-being.
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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value multibuys!
Premium complete dry dog food that has been developed especially for elderly dogs of large breeds. This tasty food helps weight maintenance, supports kidney function, and protects joints & cartilage.
Premium complete dry food for pregnant and young & growing puppies. Developed specifically for small breeds, this highly digestible kibble has a balanced nutrient mix to support optimal development.
Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.
Complete premium dry dog food that has been designed to meet the nutritional demands of medium breeds with digestive issues. Highly digestible rice and tender lamb as the only protein source.
Premium dry dog food specifically developed for adult Boxers aged 15 months and over. With taurine, EPA & DPA for cardiac function, and glucosamine and chondroitin sulphate to support cartilage heath.
A complete kibble full of quality low-calorie ingredients, designed to help overweight dogs of medium breeds lose weight. Full of protein and low in fat.
*RRP= Recommended Retail Price ** Conditions apply