Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats
Concept for Life Indoor Cats

Concept for Life Indoor Cats

Premium complete dry food made with tasty fresh meat for adult indoor cats aged 1 year+. With L-carnitine to help your cat maintain an ideal weight, biotin for shiny fur and anti-hairball function.for further information...
Product description
Ingredients|Feeding guide
Dexter loves it!: "My male British Shorthair Dexter loves this food! It was his first adult food after transitioning from kitten and we didn’t have any problems at all (just gradually introduced.) He ...

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(£9.23 / kg)
individually priced £18.45
Now £15.99
(£8.00 / kg)
(£4.50 / kg)
Multibuy: 2 x 10kg
individually priced £89.98
Now £84.99
(£4.25 / kg)

Product description

Premium complete dry food made with tasty fresh meat for adult indoor cats aged 1 year+. With L-carnitine to help your cat maintain an ideal weight, biotin for shiny fur and anti-hairball function.

Concept for Life Indoor Cats dry cat food at a glance:
  • Complete dry food: Tailored nutrition for indoor cats 1 year and over
  • Reduces unpleasant stool odour: Yucca schidigera, a natural plant extract, highly digestible protein and inulin help to your cat's digestion and can help to reduce unpleasant stool odour
  • Helps maintain ideal weight: moderate energy and reduced fat content, with L-carnitine - appropriate feeding of this food with can help your less active, indoor cat to maintain its ideal weight and avoid gaining weight
  • Anti-Hairball: beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres to help prevent the formation of hairballs and aid expulsion of swallowed hair
  • Shiny fur and healthy skin: vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids can help to promote glossy fur and soft skin
  • Healthy urinary tract: enriched with DL-methionine which helps to promote acidification of the urine pH value and actively supports the urinary tract
  • Dental health: The Stay-Clean™ complex with highly soluble vitamin C helps to reduces bacterial plaque formation and dental tartar
  • Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
The basis of a long and active cat life is a species-appropriate, balanced nutrition. Concept for Life Indoor Cats provides a balanced diet for optimal all-round care for your pet. House cats which never go outside tend to be less energetic and sleep more than cats which are also outside. This means that they need less energy and can put on weight. Concept for Life Indoor Cats has a moderate calorie content and is enriched with L-carnitine which helps to maintain your pet’s ideal weight. You might notice increased stool odour. Indoor cats spend a lot of time grooming themselves which can lead to hairballs. The anti-hairball function reduces the formation of hairballs in the stomach and helps to gently expel any swallowed hair. Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour. Concept for Life Indoor Cats is a balanced diet which targets the nutritional needs of house cats. It provides them with everything they need for a healthy life as well promoting holistic health and general well-being.

Concept for Life – top-quality tailored nutrition for your cat.

  • Scientifically based nutritional concept that focuses on your cat's individual well-being and dietary requirements at all life stages
  • Main ingredients are functional raw ingredients of the highest quality, characterised by high digestibility and compatability
  • The special FORMULA X actively supports life-long health and allows for maximum functionality
  • Species and need-based nutrient composition for optimal all-round care
  • Tasty recipe with fresh meat

Have you heard about Concept for Life wet cat food?

It includes a range of tailored nutrition in jelly and in gravy. Concept for Life Adult wet cat food is the ideal addition to Concept for Life Indoors Cats dry food. This tasty wet food is available in 12 x 85g, 24 x 85g and 48 x 85g pouches.

Feeding a mix of dry and wet cat food allows your cat to enjoy the positive aspects of the different food forms. Dry cat food allows your cat to graze and eat smaller portions throughout the day, which mimics its natural behaviour in the wild. Concept for Life kibble also aids dental hygiene and helps to keep teeth clean and gums healthy. It has a high concentration of nutrients and is rich in protein and fibre. And cats love wet cat food as it is particularly tasty and easy to eat. Choose between Concept for Life wet food in tasty gravy or in delicious jelly. Both are packed with important nutrients and provides your cat with vital liquid which is important for a healthy urinary tract and kidneys. A single 100g pouch of wet food contains about half of your cat’s recommended daily liquid intake. Studies confirm that a combination of dry and wet foods appeals to your cat’s natural instincts and helps to keep your pet healthy.

Concept for Life – tailored nutrition for your pet.


Concept for Life Indoor Cats is a complete dry food for adult cats

33.4% chicken protein (partly dried and hydrolysed). hydrolysed), 33.0% rice, 14.0 % fresh chicken, 5.3% lignocellulose, 3.5 % dried beet pulp, poultry fat, linseed, potassium chloride, brewer's yeast (dried), sodium chloride, 0.35% salmon oil, sunflower oil, 0.2% chicory inulin, calcium sulphate dihydrate, 0.1% psyllium husk (dried), 0.02% yucca schidigera (dried)

Additives per kg:
Nutritional additives: Vitamin A 15,000 IU, vitamin D3 1500 IU, vitamin E 150 IU, vitamin C 350 mg, vitamin B1 10mg, vitamin B2 10mg, vitamin B6/pyridoxine hydrochloride 5 mg, vitamin B12 60mcg, niacin 50mg, calcium-D-pantothenate 10mg, folic acid 1.4mg, biotin 200mcg, choline chloride 3200mg, taurine 2000mg, L-carnitine 200mg, DL-methionine (technically pure) 2500mg, copper (copper(II) sulphate pentahydrate) 12mg, zinc (zinc sulphate, monohydrate) 120mg, iron (as iron(II) sulphate monohydrate) 200mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.38mg
Technological additives: Antioxidants

Analytical constituents

protein30.0 %
fat12.5 %
fibre5.5 %
ash7.2 %
calcium1.2 %
phosphorus1.0 %
magnesium0.09 %
potassium0.82 %
sodium0.5 %
omega-3 fats0.87 %
omega-6 fats2.45 %

Feeding guide

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water. Store the food in a cool, dry place.
Cat’s weight Daily portion - normal
2kg 25 -35g
3kg 30 - 45g
4kg 45 - 55g
5kg 45 - 60g
6kg 50 - 70g
7kg 55 - 75g

Energy per kg
ME (FEDIAF, 2020) 16.16 MJ / 3859 kcal.