Concept for Life Medium Adult
1.5kg
Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition.for further information...
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£5.99
£3.99 / kg
Subscribe & SaveHow does it work?
- Free delivery from £45
- Receive regular deliveries with flexible adjustment of delivery intervals
- Cancel at any time, with no prior notice or additional costs
Delivery in 1-3 working days More
Delivery time information
Deliveries take place within 1-3 working days.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
This may vary slightly depending on the payment method, availability, your location and public holidays. Orders fulfilled from our EU fulfillment centers are likely to take an additional 2-3 days.\nYou can track the status of your order in your bitiba account at any time from receipt of order to delivery.
All prices include tax.Additional shipping costs may apply.
Product description
Concept for Life Medium Adult is specially developed for adult dogs of medium-sized breeds (11-25 kg) and offers optimally balanced, scientifically based nutrition.


- Maintaining the ideal weight
The adjusted calorie content can help to maintain your dog's ideal weight. High-quality animal proteins help to maintain strong muscles.
- Support for the body's natural defences
A special vitamin complex combined with mannan oligosaccharides and beta-glucans can support your dog's natural defences and strengthen the immune system.
- Skin & Fur
The vitamin B complex together with copper, bound zinc and valuable omega-3 and omega-6 fatty acids can contribute to a shiny coat and healthy skin.
- Digestive safety
Thanks to highly digestible proteins, prebiotic inulin and special plant fibres and dietary fibres from linseed and dried beet pulp, a stable intestinal flora can be promoted.


- Excellent tolerability and acceptance
The recipe with fresh meat and selected ingredients ensures maximum acceptance for medium-sized dogs.
- Well-balanced nutrients
Contains all the essential proteins, fatty acids, vitamins and minerals required for optimum all-round care and a vital, long dog life.


Available in the sizes: 1.5kg, 6kg, 12kg and 24kg.
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Dry food Snacks & Feed supplement
Ingredients
Concept for Life Medium Adult is a complete dry food for adult dogs.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Ingredients:
Poultry protein (22%, partly dried and hydrolysed) hydrolysed), fresh chicken meat (20%), rice, maize, poultry fat, rice flour, dried beet pulp (3.5%), lignocellulose (1.4%), linseed (1%), monocalcium phosphate, brewer's yeast (dried), egg powder, sodium chloride, salmon oil (0.3%), potassium chloride, sunflower oil (0.2%), yeast cell walls (0.2%, rich in mannan-oligosaccharides and beta-glucans), chicory inulin (0.1%).
Energy per kg
ME (FEDIAF, 2021) 15.86 MJ / 3787 kcal.
Additives per kg:
Nutritional additives:
Vitamin A 12000 IU, vitamin D3 1400 IU, vitamin E 250 IU, vitamin C 300mg, vitamin B1 12mg, vitamin B2 12mg, vitamin B6/pyridoxine hydrochloride 8mg, vitamin B12 180mcg, niacin 35mg, calcium D-panthotenate 35mg, folic acid 1.2mg, biotin 300mcg, choline chloride 2200mg, Copper (copper(II) sulphate pentahydrate) 12.5mg, zinc (zinc sulphate, monohydrate) 100mg, zinc (glycine zinc chelate hydrate (solid)) 60mg, iron (iron(II) sulphate monohydrate) 250mg, manganese (manganese(II) sulphate, monohydrate) 30mg, iodine (calcium iodate, anhydrous) 2.2mg, selenium (sodium selenite) 0.40mg.
Technological additives:
Antioxidants.
Analytical constituents
protein | 24.0 % |
fat | 14.0 % |
fibre | 2.5 % |
ash | 6.6 % |
calcium | 1.15 % |
phosphorus | 0.95 % |
sodium | 0.35 % |
omega-3 fats | 0.64 % |
omega-6 fats | 3.2 % |
Feeding guide
Feeding Recommendation:
The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.
Dog’s weight in kg | Daily amount - reduced activity | Daily amount - normal activity | Daily amount - increased activity |
11kg | 150g | 175g | 205g |
12kg | 160g | 185g | 220g |
14kg | 180g | 210g | 250g |
15kg | 190g | 220g | 260g |
16kg | 200g | 230g | 275g |
18kg | 220g | 255g | 300g |
20kg | 235g | 275g | 325g |
22kg | 255g | 295g | 350g |
24kg | 270g | 315g | 370g |
25kg | 280g | 325g | 385g |