Concept for Life Medium Light

A complete kibble full of quality low-calorie ingredients, designed to help overweight dogs of medium breeds lose weight. Full of protein and low in fat.for further information...
Product description
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
Concept for Life Medium Light
- 5%

on orders £79+🎉

or - 3% on orders £49+

Choose item (2 options)
£3.74 / kg
Subscribe & SaveHow does it work?
  • Free delivery from £45
  • Receive regular deliveries with flexible adjustment of delivery intervals
  • Cancel at any time, with no prior notice or additional costs

Delivery in 1-3 working days


All prices include tax.

Additional shipping costs may apply.

Product description

A complete kibble full of quality low-calorie ingredients, designed to help overweight dogs of medium breeds lose weight. Full of protein and low in fat.

The best way to give your dog a long and happy life is to provide a healthy, balanced diet. Many dogs are prone to weight gain, particularly if they're eating unsuitable foods, have low activity levels or are genetically predisposed to pile on the pounds. If you dog is overweight, it is likely to suffer from serious issues with its health, including problems with bones and joints, meaning it could expect to live for a shorter time that dogs of a healthier weight. Weight gain in medium breed dogs should be met swiftly with changes in diet and exercise levels: increased activity and a lower-fat, lower-calorie food.

Concept for Life Medium Light is ideal for dogs that are overweight or are prone to weight gain, as it offers a balanced diet full of nutrients that is also low in calories. Every nutrient your dog needs for a healthy lifestyle is included in this food, designed to keep your dog in tiptop condition while weight is being lost.

Dogs that have experienced weight gain need to make two main changes - they need increased activity levels and a lower-energy, lower-calorie diet. This Concept for Life Medium Light food is ideal for dogs trying to lose weight, as it contains 15% fewer calories than the standard Concept for Life Medium Adult food but still contains plenty of protein, meaning that your dogs muscles are protected whilst fat is being lost. Dietary fibre is also key in this food, combined with lignocellulose and psyllium plant fibres to keep your dog feeling fuller for longer, and the unique FORMULA X in this food helps your dog's comprehensive health. Concept for Life prides itself on using a selection of fresh meat and other beneficial, high-quality ingredients, providing your dog with nutritional balance and a tasty dry food that is highly-digestible and loved by all.

Cartilage and joints can also suffer if your dog is overweight, which is why this food contains chondroitin and glucosamine, which are known to be particularly nutritious for cartilage. Vitamin C can also help with producing collagen, a vital part of cartilage. The vitamin B complex in this food combines with omega-3 and -6 fatty acids, zinc and copper to keep your dog's skin and coat healthy and shiny.


Concept for Life is a unique food based on a scientifically-proven nutritional concept, which focuses on exactly what your dog needs at every point throughout its life. The variety Medium Light provides your overweight medium breed adult dog with a balanced, lower-calorie nutrition.

Concept for Life Medium Light is designed for medium breed dogs over the age of 12 months suffering from weight issues.


  • Control and maintain weight:
    This food contains 15% fewer calories than the standard version of this food, as well as containing less fat. Along with a high protein contain and added L-carnitine, this food is designed to help your dog achieve an ideal weight.
  • Keeps your dog feeling fuller for longer:
    Thanks to the high levels of dietary fibre in this food and plant fibres lignocellulose and psyllium.
  • For healthy joints and cartilage:
    Chondroitin and glucosamine are included to support cartilage, along with vitamin C which helps create collagen, also vital in supporting cartilage.
  • Muscle maintenance:
    Increased vitamins and 27% high quality protein help keep your dog's muscles strong and healthy whilst weight is being lost.
  • A balanced combination of vital nutrients:
    To give your dog everything needed for a healthy, active lifestyle.
  • For a glossy coat and healthy skin:
    Copper, zinc, omega fatty acids and a special vitamin-B complex all help support skin and coat health.
  • Healthy teeth:
    The Stay-Clean™ complex in this food contains highly soluble vitamin C, which can help reduces the build up of bacterial plaque and dental tartar. It also contains special plant fibres which can mechanically clean your dog's teeth.
  • Well-received by all:
    This food is high in delicious, quality meat, making it popular even with the fussiest large breed dogs.
  • Developed with the expertise of vets
  • High meat content
  • Uses highly-digestible rice
  • Free from wheat and soya

Concept for Life – tailored nutrition for your pet.

Concept for Life Large Light is a premium, complete dry food for overweight, medium breed adult dogs (aged 12 months and over, weighing between 11-25kg) and is available in the following sizes: 1.5kg, 6kg (4 x 1.5kg) and 12kg.


Concept for Life Medium Light is a complete dry food for adult dogs.

26% poultry protein (rich in chicken, partly dried and hydrolysed), rice, maize, 12% fresh chicken meat, lignocellulose, dried beet pulp (desugared), poultry fat, linseed, sodium chloride, brewer’s yeast (dried), monocalcium phosphate, 0.2% yeast extract (rich in beta-glucans and mannan-oligosaccharides), 0.1% salmon oil, 0.1% chicory inulin, psyllium husks (dried), 0.1% sunflower oil, 0.04% glucosamine, 0.02% chondroitin sulphate.

Energy per kg:
ME (FEDIAF, 2013) 14.05MJ / 3,355kcal.

Additives per kg:
Nutritional additives:
Vitamin A 15000 IU, vitamin D (as vitamin D3) 1400 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 300mg, vitamin B1 (as thiamine mononitrate) 15mg, vitamin B2 (as riboflavin) 15mg, vitamin B6 (as pyridoxine hydrochloride) 10mg, vitamin B12 (as cyanocobalamin) 220mcg, niacin 40mg, calcium-D-pantothenate 40mg, folic acid 1.5mg, biotin (as D(+)-biotin) 400mcg, choline chloride 3000mg, L-carnitine 100mg, copper (as cupric sulphate, pentahydrate) 12.5mg, zinc (as zinc sulphate, monohydrate) 100mg, zinc (as zinc chelate of glycine hydrate) 60mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 30mg, iodine (as calcium iodate, anhydrous) 2.2mg, selenium (as sodium selenite) 0.4mg.
Technological additives:

Analytical constituents

protein26.0 %
fat9.8 %
fibre6.0 %
calcium1.15 %
phosphorus0.92 %
sodium0.35 %
omega-3 fats0.45 %
omega-6 fats2.25 %

Feeding guide

Feeding Recommendation:

The food quantities given are recommendations and should be adjusted according to your dog’s individual needs in order to maintain ideal body weight. The kibble should be served dry. Please make sure your dog always has fresh water available.


Dog’s weight in kg Daily amount – reduced activity Daily amount - normal activity Daily amount – increased activity
11kg 150g 155g 175g
12kg 160g 165g 185g
14kg 180g 185g 210g
15kg 185g 190g 220g
16kg 195g 200g 230g
18kg 215g 220g 250g
20kg 230g 240g 270g
22kg 250g 255g 290g
24kg 265g 275g 310g
25kg 275g 280g 320g