Concept for Life Dry Dog Food

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Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. Concept for Life dry food provides your dog with a tailored nutrition that has been adapted to their size, lifestyle, age and breed, and helps your dog to lead a long and healthy life.

Concept for Life – tailored nutrition for your pet.

1 - 24 of 29 results
1 - 24 of 29 results
1 - 24 of 29 results

Premium quality grain-free dry dog food for neutered medium-sized adult dogs. With a high protein content to help maintain muscles and a vitamin complex to support the body's natural defences.

Delivery in 1-3 working days
4 Varieties from
 £4.69
1kg
£4.69
£4.69 / kg
£4.36
4kg
individually priced £18.76
Now £16.69
£4.17 / kg
£15.52
12kg
Was £47.29
Now £33.19
£2.77 / kg
£30.87
Multibuy: 2 x 12kg
individually priced £66.38
Now £66.19
£2.76 / kg
£61.56

Premium complete dry food that has been formulated to match the dietary demands of adult dogs of medium breeds. Highly digestible ingredients to support weight maintenance and natural defences.
 

Delivery in 1-3 working days
5 Varieties from
 £6.19
1.5kg
Was £7.29
Now £6.19
£4.13 / kg
£5.76
6kg
individually priced £24.76
Now £24.59
£4.10 / kg
£22.87
12kg
£43.39
£3.62 / kg
£40.35
12kg + 1.5kg Free!
Was £48.81
Now £43.39
£3.21 / kg
Multibuy: 2 x 12kg
individually priced £86.78
Now £83.69
£3.49 / kg
£77.83

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High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value Bonus Bags with an extra 1.5kg free!

Delivery in 1-3 working days
2 Varieties from
 £43.39
Concept for Life Medium Junior new- Bonusbag 12 + 1,5 kg
£43.89
£3.25 / kg
Concept for Life Medium Adult new- Bonusbag 12 + 1,5 kg
£43.39
£3.21 / kg

This delicious complete dry dog food has been especially developed to match the dietary requirements of fully grown German Shepherds. Contains animal glucosamine to support mobility, and antioxidants.

Delivery in 1-3 working days
3 Varieties from
 £8.29
12kg
£46.29
£3.86 / kg
£43.05
Multibuy: 2 x 12kg
individually priced £92.58
Now £89.49
£3.73 / kg
£83.23
1.5kg

Sold out

£8.29
£5.53 / kg
£7.71
Notify me when available

This complete dry kibble for large breeds is suitable for pregnant dogs, puppies, and growing dogs. The tailored calorie content helps your pup's growth, and helps to develop a strong immune system.
 

Delivery in 1-3 working days
3 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £27.49
£4.58 / kg
£25.57
12kg

Sold out

£47.69
£3.97 / kg
£44.35
Notify me when available

This premium complete dry dog food has been developed to meet the nutritional requirements of fully grown French Bulldogs. With 26% protein & L-carnitine for muscle mass, omega-3 & 6 for coat health.

Delivery in 1-3 working days
3 Varieties from
 £8.29
1.5kg
£8.29
£5.53 / kg
£7.71
4kg
£17.49
£4.37 / kg
£16.27
Multibuy: 2 x 4kg
individually priced £34.98
Now £33.49
£4.19 / kg
£31.15

Premium complete dry dog food that has been formulated to match the demands of fully grown large breeds. Contains nutrients to support joint function and healthy weight management.
 

Delivery in 1-3 working days
5 Varieties from
 £1.49
100g
£1.49
£14.90 / kg
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£41.99
£3.50 / kg
£39.05
Multibuy: 2 x 12kg
individually priced £83.98
Now £80.99
£3.37 / kg
£75.32

This delicious high quality complete dry dog food for small breeds aged 10 months and older has been formulated to meet their dietary demands and support vital bodily functions & promote well-being.
 

Delivery in 1-3 working days
3 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
4kg
£18.99
£4.75 / kg
£17.66
Multibuy: 2 x 4kg
individually priced £37.98
Now £36.49
£4.56 / kg
£33.94

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value multibuys!

Delivery in 1-3 working days
21 Varieties from
 £14.69
Labrador Sterilised (2 x 12kg)
individually priced £96.38
Now £93.19
£3.88 / kg
£86.67
Labrador Retriever Adult (2 x 12kg)
individually priced £92.58
Now £92.39
£3.85 / kg
£85.92
Golden Retriever Adult (2 x 12kg)
individually priced £95.58
Now £94.49
£3.94 / kg
£87.88
Boxer Adult (2 x 12kg)
individually priced £100.38
Now £97.19
£4.05 / kg
£90.39
German Shepherd Adult (2 x 12kg)
individually priced £92.58
Now £89.49
£3.73 / kg
£83.23

This delicious complete dry dog food has been especially developed to meet the dietary requirements of Labrador Retrievers over the age of 15 months. Can support joint health and weight management.

Delivery in 1-3 working days
4 Varieties from
 £8.29
1.5kg
£8.29
£5.53 / kg
£7.71
6kg
individually priced £33.16
Now £30.69
£5.12 / kg
£28.54
12kg
£46.29
£3.86 / kg
£43.05
Multibuy: 2 x 12kg
individually priced £92.58
Now £92.39
£3.85 / kg
£85.92

This premium complete dry food has been formulated to meet the nutritional demands of large breeds with digestive issues. Highly digestible ingredients, single animal protein, balanced nutrients.

Delivery in 1-3 working days
4 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£46.29
£3.86 / kg
£43.05
Multibuy: 2 x 12kg
individually priced £92.58
Now £91.99
£3.83 / kg
£85.55

Ideal for puppies and young giant breed dogs (45kg+) from 8 to 18-24 months. It encourages balanced muscle, joint and cartilage development; this digestible kibble is just right for young XL dogs.

Delivery in 1-3 working days
3 Varieties from
 £6.19
12kg
£46.79
£3.90 / kg
£43.51
Multibuy: 2 x 12kg
individually priced £93.58
Now £92.99
£3.87 / kg
£86.48
1.5kg

Sold out

Was £7.29
Now £6.19
£4.13 / kg
£5.76
Notify me when available

Grain-free premium dry food for sterilised Labrador Retrievers, this kibble can help your dog's weight. With dietary fibre for satiety, and chondroitin sulphate and glucosamine for cartilage & joints.

Delivery in 1-3 working days
4 Varieties from
 £5.79
1kg
£5.79
£5.79 / kg
£5.38
4kg
individually priced £23.16
Now £20.99
£5.25 / kg
£19.52
12kg
£48.19
£4.02 / kg
£44.82
Multibuy: 2 x 12kg
individually priced £96.38
Now £93.19
£3.88 / kg
£86.67

Grain-free, premium dry dog food for neutered small dogs, aged 10 months and over. It was developed to help control body weight and is well accepted. With a nutrient complex for healthy skin and coat.

Delivery in 1-3 working days
2 Varieties from
 £4.19
1kg
£4.19
£4.19 / kg
£3.90
4kg (4 x 1kg)
individually priced £16.76
Now £14.99
£3.75 / kg
£13.94

Premium complete dry dog food especially developed to meet the nutritional needs of Golden Retrievers. Tailored calorie content and nutrient profile to support heart function and weight management.

Delivery in 1-3 working days
2 Varieties from
 £47.79
12kg
£47.79
£3.98 / kg
£44.44
Multibuy: 2 x 12kg
individually priced £95.58
Now £94.49
£3.94 / kg
£87.88

Premium complete dry dog food that has been developed especially for elderly dogs of large breeds. This tasty food helps weight maintenance, supports kidney function, and protects joints & cartilage.
 

Delivery in 1-3 working days
4 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£45.79
£3.82 / kg
£42.58
Multibuy: 2 x 12kg
individually priced £91.58
Now £90.99
£3.79 / kg
£84.62

High premium dry food, developed to meet the nutritional needs of giant breed adult dogs. This protein-rich kibble supports healthy joints and weight, as well as a beautiful coat. Easy to digest.

Delivery in 1-3 working days
3 Varieties from
 £7.29
12kg
£42.99
£3.58 / kg
£39.98
Multibuy: 2 x 12kg
individually priced £85.98
Now £85.79
£3.57 / kg
£79.78
1.5kg

Sold out

£7.29
£4.86 / kg
£6.78
Notify me when available

Complete premium dry dog food that has been designed to meet the nutritional demands of medium breeds with digestive issues. Highly digestible rice and tender lamb as the only protein source.

Delivery in 1-3 working days
4 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£46.29
£3.86 / kg
£43.05
Multibuy: 2 x 12kg
individually priced £92.58
Now £91.99
£3.83 / kg
£85.55

A complete kibble with quality calorie-reduced (-15%) ingredients, to help overweight dogs of larger breeds. High protein content (27%) to help maintain muscle tone and a healthy weight.

Delivery in 1-3 working days
4 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£46.29
£3.86 / kg
£43.05
Multibuy: 2 x 12kg
individually priced £92.58
Now £91.99
£3.83 / kg
£85.55

Premium complete dry food for pregnant and young & growing puppies. Developed specifically for small breeds, this highly digestible kibble has a balanced nutrient mix to support optimal development.
 

Delivery in 1-3 working days
2 Varieties from
 £7.79
1.5kg

Sold out

£7.79
£5.19 / kg
£7.24
Notify me when available
Multibuy: 2 x 3kg

Sold out

individually priced £27.98
Now £25.49
£4.25 / kg
£23.71
Notify me when available

High-quality complete dry dog food formulated to meet the nutritional needs of very small dogs 10 months+. With skin & coat complex, prebiotic inulin for gut flora & DL-methionine for the urinary tract.

Delivery in 1-3 working days
3 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
2 x 1.5kg
individually priced £14.58
Now £13.99
£4.66 / kg
£13.01
Economy Pack: 4 x 1.5kg
individually priced £29.16
Now £26.99
£4.50 / kg
£25.10

This premium complete dry food for small breed dogs aged 8 and above contains a balanced nutrient mix to support vital bodily functions, promote a glossy coat, and maximise overall well-being.

Delivery in 1-3 working days
1 Varieties from
 £7.29
1.5kg

Sold out

£7.29
£4.86 / kg
£6.78
Notify me when available

A premium complete dry dog food developed to meet the dietary requirements of medium breed (11 - 25kg) dogs aged 7 years and above. Highly digestible ingredients to support digestion & health.

Delivery in 1-3 working days
4 Varieties from
 £7.29
1.5kg
£7.29
£4.86 / kg
£6.78
6kg
individually priced £29.16
Now £26.79
£4.47 / kg
£24.91
12kg
£45.79
£3.82 / kg
£42.58
Multibuy: 2 x 12kg
individually priced £91.58
Now £88.49
£3.69 / kg
£82.30

A complete kibble full of quality low-calorie ingredients, designed to help overweight dogs of medium breeds lose weight. Full of protein and low in fat.

Delivery in 1-3 working days
2 Varieties from
 £44.89
12kg
£44.89
£3.74 / kg
£41.75
Multibuy: 2 x 12kg
individually priced £89.78
Now £86.69
£3.61 / kg
£80.62