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Concept for Life British Shorthair Adult

Product description

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1.99 33.79 GBP 3
Due back in stock approx. 20/01/21
(£4.98 / kg)
Notify me when available
(£4.43 / kg)
Multibuy: 3 x 3kg
individually priced £39.87
Now £33.79
(£3.75 / kg)

Product description

Wholesome, balanced nutrition for British Shorthairs, with a specially formulated recipe designed to support this breed's overall good health, appearance and dental hygiene.
This Concept for Life British Shorthair Adult has been specially developed to ensure your adult British Shorthair receives the exact nutrition it needs, offering support for its characteristic coat and providing unbeatable flavour.
The kibble contains balance and a complete nutritional formula that provides added support for your cat's joints, which are often placed under a great deal of strain due to the larger size of this breed. The British Shorthair can also suffer with hypertrophic cardiomyopathy, so this Concept for Life British Shorthair Adult has been enriched with glucosamine and chondroitin sulphate for joints and taurine for the heart.
Concept for Life British Shorthair Adult also contains FORMULA X, which is designed to keep your cat at optimum health throughout its life. The key feature of this food is premium meat, which works together with other nutritious ingredient components to be a tasty, nutrient-rich meal.
DL-methionine in the recipe can also help to balance urine pH, combatting urinary stone build up, along with a Stay-Clean complex of vitamin C that combats plaque and tartar. The fibre in this dish can promote dental cleanliness, whilst Yucca reduces stool odours. To round it off, this Concept for Life British Shorthair Adult has a special formula to prevent the hairball creation in the gut.

Concept for Life British Shorthair Adult is tailored nutrition based on the individual well-being and dietary requirements of adult British Shorthair cats:

  • Cartilage and joint protection: British Shorthair cats are sturdy, well built cats which put subject their joints to a lot of wear and tear. This formula contains two natural cartilage nutrients, glucosamine and chondroitin sulphate. Vitamin C can also support collagen formation which is important for cartilage function.
  • Shiny fur and healthy skin:
    The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids can help to promote glossy fur and soft skin in your cat.
  • Balanced nutrient mix:
    Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your cat needs for a healthy life
  • With essential taurine
  • Cardiac support and function:
    British Shorthair cats often suffer with heart problems. The increased taurine content helps to support a healthy heart.
  • Kibble shape:
    The kibble is specifically shaped to stimulate intensive chewing which stops your cat from gobbling its food. This means that your pet will feel fuller for longer
  • Healthy urinary tract:
    The kibble is enriched with DL-methionine which reduces the urine pH value. This helps to reduce the occurrence of urinary stones.
  • Reduces unpleasant stool odour:
    Yucca schidigera, a natural plant extract, can help to reduce unpleasant stool odour.
  • Dental health:
    The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
  • Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
  • Anti-Hairball:
    Concept for Life can help to prevent the formation of hairballs. It contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which can aid expulsion of swallowed hair.
  • Rich in meat


Concept for Life is a unique and scientific nutritional concept, which focusses on your cat’s individual well-being and dietary requirements at all life stages. The variety British Shorthair Cats provides your cat aged 15 months+ with a balanced nutrition.

Concept for Life – tailored nutrition for your pet.

Concept for Life Indoor Cats is available in the following sizes: 400g, 3kg and 9kg (3 x 3kg).



Concept for Life British Shorthair is a complete dry food for adult cats.

38% poultry protein (rich in chicken, partly dried and hydrolysed), rice, poultry fat, 5% lignocellulose, 4% salmon protein (dried), 3% dried beet pulp (desugared), linseed, maize protein, 1% salmon oil, 0.7% sunflower oil, egg (dried), brewer’s yeast (dried), sodium chloride, 0.2% chicory inulin, 0.2% yeast extract (dried, rich in beta-glucans and mannan-oligosaccharides), 0.2% borage oil, 0.1% psyllium husks, potassium chloride, 0.04 % glucosamine, 0.02 % chondroitin sulphate, 0.02% Yucca schidigera (dried), 0.0025% marigold flower meal (rich in lutein).

Energy/kg: ME (FEDIAF, 2013) 16.25 MJ / 3,884 kcal

Additives per kg: Vitamin A 15000 IU, vitamin D (as vitamin D3) 1500 IU, vitamin E (as all-rac-alpha-tocopheryl acetate) 400mg, vitamin C (as ascorbyl monophosphate, calcium sodium salt) 400mg, vitamin B1 (as thiamine mononitrate) 40mg, vitamin B2 (as riboflavin) 40mg, vitamin B6 (as pyridoxine hydrochloride) 60mg, vitamin B12 (as cyanocobalamin) 120mcg, niacin 350mg, calcium-D-pantothenate 120mg, folic acid 12mg, biotin (as D(+)-biotin) 3000mcg, choline chloride 2500mg, taurine 2500mg, DL-methionine 2500mg, copper (as cupric sulphate, pentahydrate) 15mg, zinc (as zinc sulphate, monohydrate) 120mg, zinc (as zinc chelate of glycine hydrate) 40mg, iron (as ferrous sulphate, monohydrate) 250mg, manganese (as manganous sulphate, monohydrate) 35mg, iodine (as calcium iodate, anhydrous) 2.5mg, selenium (as sodium selenite) 0.35mg

Technological additives: Antioxidants

Analytical constituents

protein 34.0 %
fat 18.0 %
fibre 5.0 %
ash 7.0 %
calcium 1.1 %
phosphorus 1.0 %
magnesium 0.09 %
sodium 0.5 %
omega-3 fats 0.9 %
omega-6 fats 3.7 %
protein 34.0 %
fat 18.0 %
fibre 5.0 %
ash 7.0 %
calcium 1.1 %
phosphorus 1.0 %
magnesium 0.09 %
sodium 0.5 %
omega-3 fats 0.9 %
omega-6 fats 3.7 %
protein 34.0 %
fat 18.0 %
fibre 5.0 %
ash 7.0 %
calcium 1.1 %
phosphorus 1.0 %
magnesium 0.09 %
sodium 0.5 %
omega-3 fats 0.9 %
omega-6 fats 3.7 %

Feeding guide

Feeding recommendation:
Food quantities given are recommendations and should be adjusted according to the individual needs in order to maintain ideal body weight. Please make sure your pet always has fresh drinking water


Cat’s weight Daily portion – normal Daily portion – active
2kg 35g 45g
45g 55g
4kg 55g 70g
5kg 65g 80g
6kg 70g 90g
7kg 80g 95g


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3 Varieties from £1.99