Concept for Life provides your pet with the right nutrition for each life stage. This species-appropriate, balanced food is tailored to suit the individual needs and dietary requirements of your cat. The foods are designed to make it easy for you to give your cat a species appropriate and balanced diet at every stage of its life. No matter whether your pet is a kitten, getting on in years, a house cat or one that spends time outside, Concept for Life provides your cat with a balanced, premium nutrition at a great price.
Concept for Life - tailored nutrition which is based on the individual well-being and dietary requirements of your cat!
Choose from the following different food varieties:
- Concept for Life All Cats: A species-appropriate, balanced food suitable for adult cats aged 1 year and more.
- Concept for Life Indoor Cats: A balanced food with moderate energy and fat content for adult indoor cats aged 1 year +.
- Concept for Life Outdoor Cats: Formulated for adult outdoor cats aged 1 year and over with high energy needs.
- Concept for Life Sterilised Cats: For neutered cats aged 1 year and over. With adjusted energy and protein content.
- Concept for Life Sensitive Cats: For cats aged 1 year and over with sensitive digestive systems.
- Concept for Life Light Adult: For cats aged 1 year and over which are prone to weight gain.
- Concept for Life Maine Coon Adult: For adult Maine-Coon cats aged 15+ months.
- Concept for Life British Shorthair Adult: For fully grown British Shorthair cats aged 12+ months.
- Concept for Life Kitten: Ideal for kittens 2-12 months as well as pregnant and lactating queens. It is an easy to digest, balanced, premium mix of nutrients.
- Concept for Life All Cats 10+: For older cats 10+ years with low energy needs, with a mix of premium nutrients suitable for senior cats.
Concept for Life at a glance:
- Balanced nutrient mix:
The recipe contains all the important proteins, fatty acids, fibre, vitamins and minerals which your cat needs for great all round care to help it to live a long and healthy life. - Dental health:
The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth. - Fur & Skin:
The vitamin-B-complex in combination with copper and organically bound zinc as well as high-quality omega-3 and omega-6 fatty acids may help to promote glossy fur and soft skin in your cat. - Hairball Function:
Concept for Life All cats can help to prevent the formation of hairballs. It also contains a beneficial mix of psyllium, dried beet pulp and lignocellulose plant fibres which may help to support the natural expulsion of swallowed hair. - Rich in meat
- Made with rice, an easily digested carbohydrate. Free from wheat, corn and soya
- Contains essential taurine
More information about the individual varieties can be found here: