Concept for Life Bonus Bags

High premium complete dry food, adapted to your dog’s size, age, lifestyle or breed. Now available in great-value Bonus Bags with an extra 1.5kg free!

The basis of a long and active dog life is a species-appropriate, balanced nutrition. Concept for Life is a unique and scientific-based nutritional concept, which focuses on your dog’s individual well-being and dietary requirements at different life stages. This range of complete dry food provides your dog with a balanced diet for optimal all-round care. The nutritional composition has been formulated to meet your dog’s specific requirements and to promote all-round health and well-being. The energy and calorie content is adapted to suit each life stage, so whether you have a young puppy or a senior dog, you can be sure they are getting all the essential nutrients they need to lead a long, healthy life. Concept for Life is developed with vets and provides your dog with premium nutrition at a great price.

Choose from the following varieties:

• Concept for Life - Labrador Retriever Adult: For adult Labrador Retrievers (aged 15 months and over, weighing between 26-40kg).
• Concept for Life - Large Adult: For large breed adult dogs (aged 15 months and over, weighing between 26-44kg).
• Concept for Life - Medium Adult: For medium breed adult dogs (aged 12 months and over, weighing between 11-25kg).

Concept for Life Dry Dog Food:

• Balanced nutrient mix:
  Provides a balanced mix of all the important proteins, fatty acids, fibre, vitamins and minerals your dog needs for a long, healthy life.
• Healthy skin and shiny coat:
  The vitamin-B-complex, in combination with copper, organically-bound zinc, and high-quality omega-3 and omega-6 fatty acids, can help to promote glossy fur and supple skin.
• Maximum digestibility:
  High-quality protein, combined with special plant fibre and dietary fibre from linseed and dried beet pulp, all help to promote balanced intestinal flora and stable digestion.
• Dental health:
  The Stay-Clean™ complex with highly soluble vitamin C reduces bacterial plaque formation and dental tartar. In addition, special plant fibres help to mechanically clean the teeth.
• Highest level of acceptance:
  The balanced formula combines lots of carefully selected fresh meat, which are sources of high-quality protein, with functional ingredients to create a balanced mix of premium nutrients. The resulting kibble is easy to digest and well accepted.
• Developed with vets
• Rich in meat
• Made with rice, an easily digested carbohydrate. Free from wheat and soya

Concept for Life – tailored nutrition for your pet.